Items related to Places: Identity, Image and Reputation

Places: Identity, Image and Reputation - Softcover

 
9781349316274: Places: Identity, Image and Reputation

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Synopsis

Introduction Some Important Distinctions in Place Branding Nation Brand as Context and Reputation Is Place Branding a Capitalist Tool? Why Brand? Some Practical Considerations for Nation Branding When Place Images Change Public Diplomacy and Place Branding: Where's the Link? 'Brand Europe' - Where Next? Public Sector, Private Sector Place Branding: Is it marketing, or isn't it? More on Brands. 'Nation Branding' in Asia Place Branding: Cause or Effect? Should Place Brands be Simple?

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  • PublisherPalgrave MacMillan
  • Publication date2009
  • ISBN 10 134931627X
  • ISBN 13 9781349316274
  • BindingPaperback
  • LanguageEnglish

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Other Popular Editions of the Same Title

9780230239777: Places: Identity, Image and Reputation

Featured Edition

ISBN 10:  0230239773 ISBN 13:  9780230239777
Publisher: Palgrave Macmillan, 2009
Hardcover