Items related to Places: Identity, Image and Reputation
Synopsis
Introduction Some Important Distinctions in Place Branding Nation Brand as Context and Reputation Is Place Branding a Capitalist Tool? Why Brand? Some Practical Considerations for Nation Branding When Place Images Change Public Diplomacy and Place Branding: Where's the Link? 'Brand Europe' - Where Next? Public Sector, Private Sector Place Branding: Is it marketing, or isn't it? More on Brands. 'Nation Branding' in Asia Place Branding: Cause or Effect? Should Place Brands be Simple?
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- PublisherPalgrave MacMillan
- Publication date2009
- ISBN 10 134931627X
- ISBN 13 9781349316274
- BindingPaperback
- LanguageEnglish
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