E-Commerce 2015, Global Edition - Softcover

Laudon, Kenneth; Traver, Carol

Softcover

ISBN 10: 1292076313 ISBN 13: 9781292076317

Publisher: Pearson, 2015

Synopsis

E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline.

 

The market-leading text for e-commerce

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

   

Teaching and Learning Experience

This program will provide a better teaching and learning experience—for both instructors and students.

• Comprehensive Coverage Facilitates Understanding of the e-Commerce Field: In-depth coverage of technology change, business development, and social issues gives students a solid framework for understanding e-commerce.
• Pedagogical Aids Help Students See Concepts in Action: Infographics, projects, and real-world case studies help students see how the topics covered in the book work in practice.

About this edition

• Publisher: Pearson
• Publication date: 2015
• ISBN 10: 1292076313
• ISBN 13: 9781292076317
• Binding: Paperback
• Number of pages: 912