Planning and Management of Meetings, Expositions, Events and Conventions, Global Edition - Softcover

Fenich, George

Softcover

ISBN 10: 1292071745 ISBN 13: 9781292071749

Publisher: Pearson, 2014

Synopsis

For courses in meeting, event, and convention planning.

 

Current, concise, and insightful—a modern guide to planning successful events

 

Planning and Management of Meetings, Events, Expositions and Conventions, 1e is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field.

 

Teaching and Learning Experience

 

This text will provide a better teaching and learning experience—for you and your students. It provides:

• Preparation for careers in event planning: The text follows a practical, career-focused approach.
• Professional insight: Chaptersinclude advice and best practices from numerous industry insiders.
• Effective review tools: Learning and review tools facilitate understanding and promote skill mastery.

About this edition

• Publisher: Pearson
• Publication date: 2014
• ISBN 10: 1292071745
• ISBN 13: 9781292071749
• Binding: Paperback
• Edition number: 1
• Number of pages: 240