Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World: Pearson New International Edition - Softcover

Tranter, Kimberly

Softcover

ISBN 10: 1292027150 ISBN 13: 9781292027159

Publisher: Pearson, 2013

Synopsis

For courses in Introduction to Revenue Management.

 

The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors’ years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.

 

About this title

From the Back Cover:

Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.

About this edition

• Publisher: Pearson
• Publication date: 2013
• ISBN 10: 1292027150
• ISBN 13: 9781292027159
• Binding: Paperback
• Edition number: 1
• Number of pages: 280