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Market-Based Management: Pearson New International Edition - Softcover

 
9781292020396: Market-Based Management: Pearson New International Edition
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For courses in marketing management or marketing strategy.

 

A focus on how marketing performance, profitability, and strategies affect profit.

 

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

"synopsis" may belong to another edition of this title.

  • PublisherPearson
  • Publication date2013
  • ISBN 10 1292020393
  • ISBN 13 9781292020396
  • BindingPaperback
  • Edition number6
  • Number of pages512
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9789332549678: Market-Based Management

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ISBN 10:  ISBN 13:  9789332549678
Publisher: PEARSON INDIA, 2015
Softcover

  • 9780132848169: Market-Based Management: International Edition

    Pearson, 2012
    Softcover

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ISBN 10: 1292020393 ISBN 13: 9781292020396
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ISBN 10: 1292020393 ISBN 13: 9781292020396
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9781292020396. Seller Inventory # 9246937

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