Marketing for Hospitality and Tourism: Pearson New International Edition - Softcover

Kotler, Philip; Bowen, John T.; Makens Ph.D., James

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9781292020037: Marketing for Hospitality and Tourism: Pearson New International Edition

Softcover

ISBN 10: 1292020032 ISBN 13: 9781292020037

Publisher: Pearson, 2013

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Paperback. Pub Date :2013-07-31 Pages: 640 Language: English Publisher: Pearson For courses in Hospitality Marketing. Tourism Marketing. Restaurant Marketing. or Hotel Marketing.Marketing for Hospitality and Tourism. 6e is the definitive source for hospitality marketing courses . Taking an integrative approach. this highly visual. four-color book discusses hospitality marketing from a team perspective. examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book. a global phenomenon. is the most frequent adoption for the course. Developed with extensive student and professor reviews. this edition includes new coverage of social media. discussion of current industry trends. and hands-on application assignments.

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About the Author:

Bowen is the Dean of the Conrad N. Hilton College of Hotel and Restaurant Management at the University of Houston where he also holds the Barron Hilton Distinguished Chair.

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