Items related to Essentials of Marketing (Smartbook)
SmartBook is the first and only adaptive reading experience. Fueled by LearnSmart- the most widely used and intelligent adaptive learning technology- SmartBook identifies what you know and don't know, and highlights what you need to learn. It even figures out what material you are most likely to forget. SmartBook helps you study smarter, not harder, and get the grades you want.
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About the Author:
Perreault, Jr., William D Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School.
"About this title" may belong to another edition of this title.
- PublisherMcGraw-Hill
- Publication date2013
- ISBN 10 1259145484
- ISBN 13 9781259145483
- BindingHardcover
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