Marketing Management (Int'l Ed) (COLLEGE IE OVERRUNS) - Softcover

Marshall, Greg W.; Johnston, Mark W.

Softcover

ISBN 10: 1259094979 ISBN 13: 9781259094972

Publisher: McGraw Hill, 2014

Synopsis

Markshall/Johnston’s Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organizations today.

Giving the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager’s contributions to the organization and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.

About this title

About the Author:

Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate School of Business at Rollins College, Winter Park, Florida. He earned his Ph.D. in marketing from Oklahoma State University. Gregs industry experience includes 13 years in selling and sales management, product management, and retailing with companies such as Warner Lambert, Mennen, and Target Stores. When he left Warner Lambert in 1986 to enter academe, he was the manager of the top-performing sales district in the United States. In addition, he has served as a consultant and trainer for a variety of organizations in both the private and public sectors, primarily in the areas of marketing planning, strategy development, and service quality.

About this edition

• Publisher: McGraw Hill
• Publication date: 2014
• ISBN 10: 1259094979
• ISBN 13: 9781259094972
• Binding: Paperback
• Edition number: 2
• Number of pages: 576