BUSINESS RESEARCH METHODS (Asia Higher Education Business & Economics Operations and Decision Sciences) - Softcover

COOPER

Softcover

ISBN 10: 1259070956 ISBN 13: 9781259070952

Publisher: McGraw Hill / Asia, 2013

Synopsis

The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

About this title

About the Author:

Teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.

About this edition

• Publisher: McGraw Hill / Asia
• Publication date: 2013
• ISBN 10: 1259070956
• ISBN 13: 9781259070952
• Binding: Paperback