This thoroughly updated edition reviews the core methods and the latest research on animal learning and human memory in a balanced fashion. The relevance of the basic principles is highlighted throughout via everyday examples to ignite student interest along with more traditional ones from human and animal laboratory studies. Individual differences such as age, gender, learning style, cultural background, or special abilities (i.e. the math gifted) are highlighted within each chapter to help students see how these principles are generalized to other subject populations. Written in an interdisciplinary tone, the relevance of this research to other disciplines is demonstrated via a variety of examples from education, neuropsychology, rehabilitation, psychiatry, nursing and medicine, IO and consumer psychology, and animal behavior. Each chapter begins with an outline and concludes with a detailed summary. A website for instructors and students accompanies the book.
The basic processes of learning such as classical and instrumental conditioning and encoding and storage in long-term memory in addition to implicit memory, spatial learning, and remembering in the world outside the laboratory are reviewed. The general rules of learning are described along with the exceptions, limitations, and best applications of these rules. The relationship between the fields of neuropsychology and learning and memory is stressed throughout.
Updated throughout with new research findings and examples the new edition features:
-A streamlined presentation for today's busy students. As in the past, the author supports each concept with a research example and real life application, but the duplicate example or application no appears on the website so instructors can use the additional material to illustrate the concepts in class.
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