Perception and Imaging: Photography as a Way of Seeing - Hardcover

Zakia, Richard D.; Suler, John

Hardcover

ISBN 10: 1138212164 ISBN 13: 9781138212169

Publisher: Routledge, 2017

Synopsis

When you look at an image, what do you see, think, and feel? How do you want your audience to react when they view your work? For over 30 years the late Richard Zakia helped photographers enrich their creative vision through his classic book, Perception and Imaging. Now he is joined by co-author John Suler. Together they present their insights into the principles of perception, memory, color, time, space, shapes, illusion, subliminals, rhetoric, personality style, and photo critique. Unlike any other book, Perception and Imaging will give you an extensive understanding of how photography relates to art, design, advertising, psychology, and philosophy, as well as what makes photography unique among the image-making disciplines. Whether you are a beginner or a professional, this information will help you appreciate photography not simply as a mastering of technique and composition, but as a way of truly seeing, especially now in the digital age.

– New sections about photo sharing in social media and online groups devoted to photography critique.

– Includes inspirational images from some of the world’s most well-known photographers, including Henri Cartier-Bresson, Man Ray, and Ansel Adams.

– A comprehensive discussion of the "decisive moment" photo, its vital ingredients, and why some consider it the essence of photography.

– New sections about body language in photographs, camera angles, aspect ratios, self portraits and selfies, and how memory and personality affect photography.

About this title

Review:

"Perception and Imaging needs to be read and studied by every photographer and digital imager interested in seeing. You want to learn how to see? Buy this book!' - Camera Arts

"Perception and Imaging is equally impressive and takes the reader to new places in the "mind's eye". After reading Zakia's book, you will probably look at the workd in a new and more enlightened way. But most important , you'll look at the individual elements in a scene much more carefully before you press the shutter release button becasue you'll think about how the viewer sees your picture." - Rick Sammon, Associated Press November 2000

From the Publisher:

How does the eye really see? How can you control the affect an image will have on your audience? The second edition of Perception & Imaging brings visual artist dealing with perception strategies completely up-to-date: offering techniques for working with morphics and subliminals, memory & association as they relate to time, space, color, contour, illusion, ambiguity and personality factors. All those who work in the world of images--photographers, graphic designers, multimedia practitioners, cinematographers & videographers, animators and picture researchers--will find invaluable insights inside the pages of Zakia's guide to the principles of visual perception and imaging. EDITIONNUMBER: 15

About this edition

• Publisher: Routledge
• Publication date: 2017
• ISBN 10: 1138212164
• ISBN 13: 9781138212169
• Binding: Hardcover
• Edition number: 5
• Number of pages: 442