Media Promotion & Marketing for Broadcasting, Cable & the Internet - Hardcover

Hardcover

ISBN 10: 113816867X ISBN 13: 9781138168671

Publisher: Routledge, 2015

Synopsis

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the industry and the latest strategies for media promotion and marketing.

The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

About this title

Review:

Providing an inside view of each medium the book examines the different audience research methods, budgets, and scheduling, message, and branding efforts employed to keep people tuning in or logging on. The authors have put together an excellent resource guide for media professionals and students seeking to enter this field.-P.G. Kishel, Cypress College, Choice, Feb 2007

About this edition

• Publisher: Routledge
• Publication date: 2015
• ISBN 10: 113816867X
• ISBN 13: 9781138168671
• Binding: Hardcover
• Edition number: 5
• Number of pages: 350
• Editor: Eastman Susan Tyler, Ferguson Douglas A., Klein Robert