Innovative Marketing Communications: Strategies for the Events Industry (Events Management) - Hardcover

Masterman, Guy; Wood, Emma

 
9781138129726: Innovative Marketing Communications: Strategies for the Events Industry (Events Management)
Hardcover
ISBN 10: 1138129720 ISBN 13: 9781138129726
Publisher: Routledge, 2015

Synopsis

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.

With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

"synopsis" may belong to another edition of this title.

About the Author

Guy Masterman

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2015
Language
English
ISBN 10 
1138129720
ISBN 13 
9781138129726
Binding
Hardcover
Edition number
1
Number of pages
352

Other Popular Editions of the Same Title

9780750663618: Innovative Marketing Communications: Strategies for the Events Industry (Events Management)

Featured Edition

ISBN 10:  0750663618 ISBN 13:  9780750663618
Publisher: Routledge, 2005
Softcover