The Management of International Tourism (RLE Tourism) (Routledge Library Editions: Tourism) - Softcover

Witt, Stephen

Softcover

ISBN 10: 1138007668 ISBN 13: 9781138007666

Publisher: Routledge, 2014

Synopsis

International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism.

The subject coverage of the book is wide-ranging: the authors examine the following issues:

• the impact of environmental issues on tourism management
• tourism demand and forecasting
• the key methods of operation of companies within the industry
• the functional areas of marketing, finance, organization and staffing
• research and innovation
• corporate strategy.

The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.

About this title

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About this edition

• Publisher: Routledge
• Publication date: 2014
• ISBN 10: 1138007668
• ISBN 13: 9781138007666
• Binding: Paperback
• Edition number: 1
• Number of pages: 224