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Synopsis
This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and enhanced international coverage, Watson covers the core areas for media and communication degrees, as well as discussing hot topics such as the possibilities brought about by digital technology for citizen involvement in the media.
"synopsis" may belong to another edition of this title.
About the Author
James Watson was formerly a Senior Lecturer in Media and Course Director of a BA in Media & Communication at University of Greenwich with West Kent College, UK.; Imported from ONIX
From the Back Cover
The fourth edition of this essential text provides a complete and well-rounded introduction to the study of media and communication in the modern world. It explores the evolution of media and communication and surveys a full range of media theories, using these perspectives to explain social issues and navigate the constantly shifting media landscape in the 21st century.
The new edition reflects significant contemporary developments relevant to the field, including the explosion of internet use, the growth of social media and major changes in the journalism industry in recent years. Still covering all of the key topics for introductory media and communication courses, the text draws on current and widely-recognised examples so that students can relate theory to their everyday experiences of media. Written in a lucid and engaging style, the chapters critically examine the role, ownership and constraints of media production, but helpfully clarify terminology and point students towards further reading and discussion topics along the way. The book stands as an invaluable resource for all students of media studies, communication studies and journalism."About this title" may belong to another edition of this title.
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Media Communication : An Introduction to Theory and Process
Published by
Palgrave Macmillan Limited, 2016
ISBN 10: 113742821X
ISBN 13: 9781137428219
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Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. 4th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 47051695-20
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Media Communication : An Introduction to Theory and Process
Published by
Palgrave Macmillan Limited, 2016
ISBN 10: 113742821X
ISBN 13: 9781137428219
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 4th Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 17395871-6
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Media Communication: An Introduction to Theory and Process
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Media Communication: An Introduction to Theory and Process
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Media Communication : An Introduction to Theory and Process
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Media Communication: An Introduction to Theory and Process
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Media Communication: An Introduction to Theory and Process
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Media Communication: An Introduction to Theory and Process
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