Consumer Behavior - Hardcover

Hoyer, Wayne; MacInnis, Deborah J.; Pieters, Rik

Hardcover

ISBN 10: 1133435211 ISBN 13: 9781133435211

Publisher: South-Western College Pub, 2012

Synopsis

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.

About this title

Review:

Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR. 1. Understanding Consumer Behavior. Appendix: Developing Information about Consumer Behavior. Part II: THE PSYCHOLOGICAL CORE. 2. Motivation, Ability, and Opportunity. 3. Exposure, Attention, and Perception. 4. Memory, Knowledge, and Comprehension 5. Attitudes Based on High Effort. 6. Attitudes Based on Low Effort. Part III: THE PROCESS OF MAKING DECISIONS. 7. Problem Recognition and Information Search. 8. Judgment and Decision Making Based on High Effort. 9. Judgment and Decision Making Based on Low Effort. 10. Post-Decision Processes. Part IV: THE CONSUMER'S CULTURE. 11. Social Influences on Consumer Behavior 12. Consumer Diversity. 13. Household Influences and Social Class Influences. 14. Psychographics: Values, Personality, and Lifestyles. Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES. 16. Adoption of, Resistance to, and Diffusion of Innovations. 17. Symbolic Consumer Behavior. 18. Ethics, Social Responsibility, and the Consumer Society. ONLINE CHAPTER: Consumerism and Public Policy.

About the Author:

Rik Pieters is Professor of Marketing in the Tilburg School of Economics and Management (TISEM) of Tilburg University, the Netherlands. He received his Ph.D. in social psychology from the University of Leiden in 1989. Dr. Pieters believes in interdisciplinary work and that imagination, persistence and openness to surprise are a person’s biggest assets. He has published more than 90 articles in marketing, psychology, economics, and statistics. His work has appeared in Journal of Consumer Psychology, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and International Journal of Research in Marketing. Dr. Pieters has published in the Journal of Personality and Social Psychology, Organizational Behavior and Human Decision Processes, European Journal of Social Psychology, Emotion, Psychological Science, Journal of Economic Literature. His research concerns attention and memory processes in marketing communication and the role of emotions in consumer decision making. He has served as Co-Chair of the Association for Consumer Research annual conference and has co-organized special conferences on visual marketing, social communication, and service marketing and management. He has taught internationally at Pennsylvania State University; University of Innsbruck, Austria; Koc University, Turkey; and the University of Auckland, New Zealand. Dr. Pieters has been Strategy Director for National and International clients at the Prad/FCB Advertising Agency, Amsterdam office. He bakes bread, rides bikes, and drinks hoppy, fermented barley beverages, all except the first in moderation.

About this edition

• Publisher: South-Western College Pub
• Publication date: 2012
• ISBN 10: 1133435211
• ISBN 13: 9781133435211
• Binding: Hardcover
• Edition number: 6
• Number of pages: 560