Media/Impact: An Introduction to Mass Media - Softcover

Biagi, Shirley

Softcover

ISBN 10: 1133311385 ISBN 13: 9781133311386

Publisher: Wadsworth Publishing, 2014

Synopsis

From media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues that these business face very day. The totally re-designed eleventh edition gives special emphasis to convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. You'll also gain an insider's look at what it's like to work in each industry.

About this title

Product Description:

Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today's digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues that these businesses face every day. The totally re-designed eleventh edition gives special emphasis to convergence - how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. The author grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry plus an insider's look at what it's like to work in each business.

Review:

"This book is complete and current, beautifully well designed, easy for students to use, and [easy] to teach from."

About this edition

• Publisher: Wadsworth Publishing
• Publication date: 2014
• ISBN 10: 1133311385
• ISBN 13: 9781133311386
• Binding: Paperback
• Number of pages: 448