Media Now: Understanding Media, Culture, and Technology

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9781133311362: Media Now: Understanding Media, Culture, and Technology
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MEDIA NOW, Eighth Edition, empowers you to think critically about the media and its effects on culture by providing a thorough understanding of how media technologies develop, operate, converge, and affect society. MEDIA NOW prepares you for encounters in the expanding fields of the Internet, interactive media, and traditional media industries through engaging, up-to-date material that covers the essential history, theories, concepts, and technical knowledge you need to thrive. Extensively updated in a new eighth edition, MEDIA NOW provides a comprehensive introduction to today’s global media environment and ongoing developments in technology, culture, and critical theory that continue to transform this rapidly evolving industry and affect our daily lives.

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PART I: MEDIA AND THE INFORMATION AGE. 1. The Changing Media. 2. Media and Society. PART II: THE MEDIA. 3. Books and Magazines. 4. Newspapers. 5. Recorded Music. 6. Radio. 7. Film and Home Video. 8. Television. 9. The Internet. 10. Public Relations. 11. Advertising. 12. The Third Screen: From Bell's Phone to iPhone. PART III: MEDIA ISSUES. 13. Video Games. 14. Media Uses and Impacts. 15. Media Policy and Law. 16. Media Ethics. 17. Global Communications Media.

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Dr. Joseph D. Straubhaar is the Amon G. Carter Centennial Professor of Communication in the Radio-TV-Film Department and Latino Media Studies Director in the Moody College of Communication at the University of Texas at Austin. He previously served as Director of the Center for Brazilian Studies within the Lozano Long Institute for Latin American Studies. Dr. Straubhaar has published books, articles, and essays on international communication, global media, digital inclusion, international telecommunications, Brazilian television, Latin American media, comparative analyses of new television technologies, media flow and culture, and other topics. His primary teaching, research, and writing interests include global media, international communication and cultural theory, the digital divide in the United States and other countries, and global television studies. In addition to his own research in Latin America, Asia, and Africa, Dr. Straubhaar has taken student groups to Latin America and Asia, and he has presented seminars abroad on media research, television programming strategies, and telecommunications privatization. Currently he serves on the editorial boards of COMMUNICATION THEORY, MEDIA INDUSTRIES, CHINESE JOURNAL OF COMMUNICATION, JOURNAL OF LATIN AMERICAN COMMUNICATION RESEARCH, STUDIES IN LATIN AMERICAN POPULAR CULTURE, COMUNICACIÓN E CULTURA, and REVISTA INTERCOM. Visit Professor Straubhaar at http://rtf.utexas.edu/faculty/joe-straubhaar.

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