Smashing Logo Design: The Art of Creating Visual Identities (Smashing Magazine Book Series) - Softcover

Hardy, Gareth

Softcover

ISBN 10: 1119993326 ISBN 13: 9781119993322

Publisher: John Wiley & Sons, 2011

Synopsis

The ultimate guide to Logo Design from the world′s most popular resource for web designers and developers

Web designers and developers now find themselves tasked with designing not only a client′s Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You′ll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must–have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design.

• Details the process of creating a memorable and unique logo, from finding inspiration to executing the design
• Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more
• Zeroes in on the research, concepts, and techniques that go into designing an amazing logo
• Includes more than 400 never–before–published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work
• Appeals to a wide range of readers, from aspiring designer to experienced professional

Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.

About this title

About the Author

Gareth Hardy specializes in revolutionary branding solutions and has worked for clients both domestically and internationally. He is an established freelancer working under the tongue–in–cheek moniker of Down With Design.

From the Back Cover

Taking you Beyond the Pretty Picture to the Techniques Behind the Logo

Smashing Logo Design goes much further than simply showcasing pretty pictures. It covers the design theory and techniques needed to build great–looking logos.

Smashing Logo Design looks at the challenges of designing a logo while detailing best practices for producing a successful project. Hardy s logo design process is explained in detail, from the point of first contact with the client to the handing over of the product. Featuring hundred of never–before–publishing logos and quotes from established designers. Smashing Logo Design appeals to any aspiring designer or experienced professional.

Inside You Will Learn:

• What Makes a Successful Logo
• How to Write a Successful Design Brief
• How to Translate Your Research to Usable Concepts
• Why You Should Sketch
• How to convert Your Sketches to Vector Images
• How to Select the Best Typefaces and Colors for Your Logo
• How to Prepare Logo Files for Print
• How to Make Effective Client Presentations
• How to Create Logo Usage Guidelines

Smashing Magazine (smashingmagazine.com) is one of the world s most popular Web–design online magazines. True to the Smashing mission, the Smashing Magazine book series delivers useful and innovative information to Web designers and developers.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 2011
• ISBN 10: 1119993326
• ISBN 13: 9781119993322
• Binding: Paperback
• Language: English
• Number of pages: 304