Restartup: A Founder's Guide to Crisis Navigation - Hardcover

Krishnakumar, Arunkumar; Tee, Maxson J. Y.

Hardcover

ISBN 10: 1119754402 ISBN 13: 9781119754404

Publisher: Wiley, 2021

Synopsis

Your complete startup downturn survival guide 

During a market boom, startup funding is in abundance. But when a financial crisis hits, investments dry up, making it difficult for newer, smaller outfits to survive. During a period of economic instability, that task might seem even harder. However, a crisis doesn’t have to mean it’s time to shut up shop. Restartup shows how it’s possible―by choosing to embrace instability and seizing the new opportunities it provides―to stay afloat, and even to thrive.   

Arunkumar Krishnakumar and Maxson Tee ―tech investor, influencer, blogger, and podcaster― use case studies and in-depth interviews with VCs, CEOs, and academics to flesh-out anecdotal crisis-survival frameworks. They introduce you to the concepts, tools and techniques to help you sail through an economic storm. 

• The money pyramid―understand your crisis financing options
• Mental Health – drop the societal taboo for the wellbeing of the company and the founders
• Fundraising psychology―go beyond the deck and the proposition to get inside your investor’s head
• Operational efficiencies―know how to cut back but still hold onto your top people
• Embrace the suck―see how a crisis can open up unexpected opportunities 

Don’t let a crisis go to waste: stop worrying and use the proven ideas in this book to turn instability into opportunity―and embrace the wild ride to survival and success.  

About this title

About the Author

ARUNKUMAR KRISHNAKUMAR is a partner at Delphos International, where he leads emerging markets technology investments. He holds a Master’s degree in Finance from the London School of Economics and a postgraduate Diploma in Global Business from Said Business School, University of Oxford. He is also a podcast host.

MAXSON J.Y. TEE is Associate Vice President of Corporate Strategy and Digital Development at Barclays. He is also an investor and research analyst at Green Shores Capital.

From the Back Cover

When times are good, even mediocre startups get funded. However, when a financial downturn or crisis hits, getting access to funds becomes a lot more difficult. Very few startups survive a market downturn.

But not all startups succumb to difficult market conditions. Some come through these tough times leaner and stronger than ever. Restartup: A Founder’s Guide to Crisis Navigation delivers a series of interviews with venture capitalists, Chief Executive Officers, and academics, as well as a set of relevant case studies, to shed light on how successful startups hold on when the markets get rough.

Accomplished investors, entrepreneurs, and authors discuss concepts like the money pyramid―which will help you understand your financing options during a crisis―and fundraising psychology tips that help you understand potential investors and what drives them during a financial crisis.

You’ll be introduced to the concepts, tools, and techniques you need to sail through the economic storm without battering your sails. You’ll discover the importance of protecting your mental health as a founder, maintaining your wellbeing even when things seem bleakest and most dire.

You’ll learn to embrace operational efficiencies, so that you reduce your burn rate and hold on to your top people during lean times, emerging from the crisis stronger than ever. Finally, you’ll discover how to welcome the opportunities that only present themselves in the depths of a market downturn.

Perfect for startup executives, managers, and employees, as well as investors and entrepreneurs, Restartup will also earn a place in the libraries of anyone interested in how startups get financed in bear markets when circumstances get tough.

From the Inside Flap

When times are good, even mediocre startups get funded. However, when a financial downturn or crisis hits, getting access to funds becomes a lot more difficult. Very few startups survive a market downturn.

But not all startups succumb to difficult market conditions. Some come through these tough times leaner and stronger than ever. Restartup: A Founder’s Guide to Crisis Navigation delivers a series of interviews with venture capitalists, Chief Executive Officers, and academics, as well as a set of relevant case studies, to shed light on how successful startups hold on when the markets get rough.

Accomplished investors, entrepreneurs, and authors discuss concepts like the money pyramid—which will help you understand your financing options during a crisis—and fundraising psychology tips that help you understand potential investors and what drives them during a financial crisis.

You’ll be introduced to the concepts, tools, and techniques you need to sail through the economic storm without battering your sails. You’ll discover the importance of protecting your mental health as a founder, maintaining your wellbeing even when things seem bleakest and most dire.

You’ll learn to embrace operational efficiencies, so that you reduce your burn rate and hold on to your top people during lean times, emerging from the crisis stronger than ever. Finally, you’ll discover how to welcome the opportunities that only present themselves in the depths of a market downturn.

Perfect for startup executives, managers, and employees, as well as investors and entrepreneurs, Restartup will also earn a place in the libraries of anyone interested in how startups get financed in bear markets when circumstances get tough.

Edition details

• Publisher: Wiley
• Publication date: 2021
• Language: English
• ISBN 10: 1119754402
• ISBN 13: 9781119754404
• Binding: Hardcover
• Edition number: 1
• Number of pages: 264