The Handbook of Media Audiences (Global Handbooks in Media and Communication Research)

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9781118721391: The Handbook of Media Audiences (Global Handbooks in Media and Communication Research)
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This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. * Details the study of audiences and how it is changing in relation to digital media * Recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world * Offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today * Argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them * Includes contributions from some of the most outstanding international scholars in the field

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Review:

"This book offers helpful background readings for media research courses. Summing up: recommended."-Choice

From the Back Cover:

"This book offers helpful background readings for media research courses. Summing up: recommended."
Choice

"This much-needed volume provides up-to-date, cutting-edge research and scholarship on one of the most researched but still little understood media concepts, that of 'the audience'."
Karen Ross, University of Liverpool

"Admirably comprehensive and with original contributions from leading scholars in the field, this is a volume that everyone should have on their shelf."
Graham Murdock, Loughborough University

Digital media have dramatically increased the nature and diversity of the ways people can access media content, and the bias that audiences occupy a position of "reception" is giving way to an understanding of audiences as media-active. The contributions assembled here offer an expansion of the conceptual frameworks underlying the field and a wealth of research wisdom and expertise for researchers requiring a solid foundation in the complexity of "audience" and "audiences" and of existing research traditions.

Placing the emphasis on technologies, theories, research methods and research pragmatics, this Handbook brings together leading international scholars to provide a comprehensive overview of the complexity and diversity of audience studies.

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9781405184182: The Handbook of Media Audiences (Global Media and Communication Handbook Series (IAMCR)) (Global Handbooks in Media and Communication Research)

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ISBN 10:  1405184183 ISBN 13:  9781405184182
Publisher: John Wiley & Sons, 2011
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