Synopsis
- Roadmap Approach: The book is divided into three “roadmap” phases of entrepreneurship, and begins each chapter with a list of “roadmap” actions that lay out the practical tasks students will accomplish in the chapter.
- Focus on Real Entrepreneurs: Throughout the text, material is illustrated through real entrepreneurs, helping students understand how entrepreneurs position their companies to meet the various marketing, financial, and technological challenges.
- Neoforma “Master-Case”: The Neoforma case presents the company’s history through the lens of Wayne McVicker, one of the company’s founders, to provide a rich experience for students on the key management issues in entrepreneurship.
- Case Studies: In addition to the Neoforma master case, most chapters include a shorter case that looks at a potential entrepreneurial opportunity and addresses important aspects of business, such as setting up the management team, financing for early and growth ventures, and expanding ideas into viable business opportunities.
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Patterns of Entrepreneurship Management
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Patterns of Entrepreneurship Management
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Patterns of Entrepreneurship Management
Published by
Wiley & Sons, Incorporated, John, 2012
ISBN 10: 1118358538
ISBN 13: 9781118358535
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Patterns of Entrepreneurship Management
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Patterns of Entrepreneurship Management
Published by
Wiley & Sons, Incorporated, John, 2012
ISBN 10: 1118358538
ISBN 13: 9781118358535
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Patterns of Entrepreneurship Management
Published by
Wiley & Sons, Incorporated, John, 2012
ISBN 10: 1118358538
ISBN 13: 9781118358535
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Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 4th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 12031117-20
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PATTERNS OF ENTERPRENEURSHIP MANAGEMENT, 4ED
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Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-6902