Jan Zimmerman Web Marketing For Dummies

ISBN 13: 9781118065167

Web Marketing For Dummies

3.5 avg rating
( 62 ratings by Goodreads )
 
9781118065167: Web Marketing For Dummies

Get the latest tools and trends in web marketing with this new edition of a bestseller

The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing.

This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting.

  • Reflects current marketing trends
  • Explores social media and mobile marketing and offers insight into creating an effective landing page and retaining customers
  • Guides you through creating a marketing plan, adjusting already-existing marketing materials for the web, and building an online presence
  • Details ways to maximize the potential of SEO, e-mail campaigns, online advertising, blogging, e-commerce tools, and more
  • Provides valuable advice for avoiding common mistakes and ways to liven up web marketing plans

Web Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Can your business benefit from online marketing? Build your plan with help from a pro!

The web is a bundle of wonderful destinations. Add an online strategy to your marketing plan and take advantage of all it offers! This book covers defining your market and working out your plan, building an effective website, maximizing search engine marketing, going mobile, reaching customers through Facebook and Twitter, and more.

  • Plan, plan, plan — understand web marketing essentials, explore how the web can support your business goals, and define your plan

  • Site of the action — create a website that's user-friendly, packed with effective content, and designed to convert visitors into buyers

  • Keep 'em coming back — with regular updates, reviews, testimonials, and webinars

  • Use analytics — to see what's working and what isn't

  • Google and more — optimize your site for Google, Yahoo!, Bing, and specialty search directories

  • Wave your banner — learn about online banner ads, pay per click, sponsorships, and daily deal sites

  • Get going — explore mobile marketing options such as SMS, mobile e-mail, and coupon distribution

  • Be socially successful — see how to use Facebook, Twitter, and LinkedIn

Open the book and find:

  • Tips on designing your business website

  • Steps for adding e-commerce to your site

  • Hints on getting found bysearch engines

  • How e-mail adds to your marketing plan

  • Why social media is a big deal in web marketing

  • When paid advertising is a good choice

  • How to analyze the results of your efforts

Learn to:

  • Use e-mail marketing, pay per click, and banner ads

  • Maximize social media to build brand loyalty

  • Select the best tools to market an e-commerce site

  • Stay ahead with mobile marketing

About the Author:

Jan Zimmerman has provided web marketing, social media, and sitemanagement services to businesses of all types and sizes through her company, Watermelon Mountain Web Marketing, for more than a decade.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Zimmerman, Jan
ISBN 10: 1118065166 ISBN 13: 9781118065167
New Paperback Quantity Available: > 20
Seller:
Big River Books
(Powder Springs, GA, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. Brand New! We ship daily Monday - Friday!. Bookseller Inventory # 1EY87T00731Y

More Information About This Seller | Ask Bookseller a Question

Buy New
2.33
Convert Currency

Add to Basket

Shipping: 2.61
Within U.S.A.
Destination, Rates & Speeds

2.

Zimmerman, Jan
Published by Wiley 2012-01-01 (2012)
ISBN 10: 1118065166 ISBN 13: 9781118065167
New Softcover Quantity Available: > 20
Seller:
BookOutlet
(Thorold, ON, Canada)
Rating
[?]

Book Description Wiley 2012-01-01, 2012. Softcover. Book Condition: New. Softcover. Publisher overstock, may contain remainder mark on edge. Bookseller Inventory # 9781118065167B

More Information About This Seller | Ask Bookseller a Question

Buy New
5.39
Convert Currency

Add to Basket

Shipping: 4.50
From Canada to U.S.A.
Destination, Rates & Speeds

3.

Jan Zimmerman
Published by For Dummies (2011)
ISBN 10: 1118065166 ISBN 13: 9781118065167
New Paperback Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description For Dummies, 2011. Paperback. Book Condition: New. book. Bookseller Inventory # M1118065166

More Information About This Seller | Ask Bookseller a Question

Buy New
13.47
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

4.

Jan Zimmerman
Published by For Dummies (2011)
ISBN 10: 1118065166 ISBN 13: 9781118065167
New Paperback Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description For Dummies, 2011. Paperback. Book Condition: New. 3. Bookseller Inventory # DADAX1118065166

More Information About This Seller | Ask Bookseller a Question

Buy New
15.09
Convert Currency

Add to Basket

Shipping: 3.74
Within U.S.A.
Destination, Rates & Speeds

5.

Zimmerman, Jan
Published by For Dummies
ISBN 10: 1118065166 ISBN 13: 9781118065167
New PAPERBACK Quantity Available: > 20
Seller:
Mediaoutlet12345
(Springfield, VA, U.S.A.)
Rating
[?]

Book Description For Dummies. PAPERBACK. Book Condition: New. 1118065166 *BRAND NEW* Ships Same Day or Next!. Bookseller Inventory # NATARAJB1FI934193

More Information About This Seller | Ask Bookseller a Question

Buy New
23.85
Convert Currency

Add to Basket

Shipping: 2.99
Within U.S.A.
Destination, Rates & Speeds

6.

Zimmerman, Jan
Published by For Dummies (2011)
ISBN 10: 1118065166 ISBN 13: 9781118065167
New Paperback Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description For Dummies, 2011. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P111118065166

More Information About This Seller | Ask Bookseller a Question

Buy New
31.09
Convert Currency

Add to Basket

Shipping: 1.49
Within U.S.A.
Destination, Rates & Speeds