Get the latest tools and trends in web marketing with this new edition of a bestseller
The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the latest tools and trends in web marketing.
This fun-but-straightforward guide explores trends in search engine, mobile, location-based, and consumer site marketing and examines ways to maximize success by analyzing results, avoiding legal issues, and keeping everything fresh and exciting.
Web Marketing For Dummies, 3rd Edition has expanded its coverage so you can expand your web marketing reach.
"synopsis" may belong to another edition of this title.
Can your business benefit from online marketing? Build your plan with help from a pro!
The web is a bundle of wonderful destinations. Add an online strategy to your marketing plan and take advantage of all it offers! This book covers defining your market and working out your plan, building an effective website, maximizing search engine marketing, going mobile, reaching customers through Facebook and Twitter, and more.
Plan, plan, plan — understand web marketing essentials, explore how the web can support your business goals, and define your plan
Site of the action — create a website that's user-friendly, packed with effective content, and designed to convert visitors into buyers
Keep 'em coming back — with regular updates, reviews, testimonials, and webinars
Use analytics — to see what's working and what isn't
Google and more — optimize your site for Google, Yahoo!, Bing, and specialty search directories
Wave your banner — learn about online banner ads, pay per click, sponsorships, and daily deal sites
Get going — explore mobile marketing options such as SMS, mobile e-mail, and coupon distribution
Be socially successful — see how to use Facebook, Twitter, and LinkedIn
Open the book and find:
Tips on designing your business website
Steps for adding e-commerce to your site
Hints on getting found bysearch engines
How e-mail adds to your marketing plan
Why social media is a big deal in web marketing
When paid advertising is a good choice
How to analyze the results of your efforts
Use e-mail marketing, pay per click, and banner ads
Maximize social media to build brand loyalty
Select the best tools to market an e-commerce site
Stay ahead with mobile marketing
Jan Zimmerman has provided web marketing, social media, and sitemanagement services to businesses of all types and sizes through her company, Watermelon Mountain Web Marketing, for more than a decade.
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