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Filled with hundreds of stunning examples of successful two dimensional design, this how-to book explains design theory and gives you the tools necessary so you can create successful designs yourself. Now accompanied by a Premium Website, DESIGN BASICS, International Edition presents art fundamentals concepts in full two- to four-page spreads, making the text practical and easy for you to refer to while you work.
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Part I: DESIGN PRINCIPLES. 1. Design Process. 2. Unity. 3. Emphasis and Focal Point. 4. Scale/Proportion. 5. Balance. 6. Rhythm. Part II: DESIGN ELEMENTS. 7. Line. 8. Shape/Volume. 9. Pattern and Texture. 10. Illusion of Space. 11. Illusion of Motion. 12. Value. 13. Color. Glossary.
About the Author:
David A. Lauer is Emeritus Professor of Art at the College of Alameda.
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- PublisherWadsworth Publishing
- Publication date2011
- ISBN 10 1111354324
- ISBN 13 9781111354329
- BindingProduct Bundle
- Number of pages320
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