Items related to Marketing Research Methods: Quantitative and Qualitative...
- PublisherCambridge University Press
- Publication date2021
- ISBN 10 1108834981
- ISBN 13 9781108834988
- BindingHardcover
- LanguageEnglish
- Number of pages882
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Marketing Research Methods: Quantitative and Qualitative Approaches
Published by
Cambridge University Press, 2021
ISBN 10: 1108834981
ISBN 13: 9781108834988
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Marketing Research Methods: Quantitative and Qualitative Approaches
Published by
Cambridge University Press, 2021
ISBN 10: 1108834981
ISBN 13: 9781108834988
Used
Hardcover
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hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_389196995
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Marketing Research Methods: Quantitative and Qualitative Approaches
Published by
Cambridge University Press, 2021
ISBN 10: 1108834981
ISBN 13: 9781108834988
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Hardcover
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Marketing Research Methods: Quantitative and Qualitative Approaches
Published by
Cambridge University Press, 2021
ISBN 10: 1108834981
ISBN 13: 9781108834988
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Hardcover
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Marketing Research Methods (Hardcover)
Published by
Cambridge University Press, Cambridge, 2021
ISBN 10: 1108834981
ISBN 13: 9781108834988
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Hardcover
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Hardcover. Condition: new. Hardcover. Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Modern and trending topics including social networks, machine learning, big data, and artificial intelligence are addressed and real world examples and case studies illustrate the application of the methods. This text examines potential problems, such as researcher bias, and discusses effective solutions in the preparation of research reports and papers, and oral presentations. Assuming no prior knowledge of statistics or econometrics, discrete chapters offer a clear introduction to both, opening up the quantitative methods to all students. Each chapter contains rigorous academic theory, including a synthesis of the recent literature as well as key historical references, applied contextualization and recent research results, making it an excellent resource for practitioners. Online resources include extensive chapter bibliographies, lecture slides, an instructor guide and extra extension material and questions. Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781108834988
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Marketing Research Methods: Quantitative and Qualitative Approaches
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Gebunden. Condition: New. Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.Über den AutorMerce. Seller Inventory # 402687794
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Marketing Research Methods: Quantitative and Qualitative Approaches
Seller: Revaluation Books, Exeter, United Kingdom
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Hardcover. Condition: Brand New. 700 pages. 9.75x7.50x1.75 inches. In Stock. Seller Inventory # x-1108834981
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Marketing Research Methods : Quantitative and Qualitative Approaches
Published by
Cambridge University Press Jan 2021, 2021
ISBN 10: 1108834981
ISBN 13: 9781108834988
New
Hardcover
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Buch. Condition: Neu. Neuware - Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students. Seller Inventory # 9781108834988
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