Marketing Strategy Case Book

ISBN 13: 9781107607309

Marketing Strategy Case Book

 
9781107607309: Marketing Strategy Case Book
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Marketing Strategy Case Book is a collection of contemporary case studies designed to develop students' capacity to analyse challenging situations within a marketing context, to formulate and implement strategies to overcome them and to act on those strategies when necessary. The case studies are based on real-world scenarios and are drawn from diverse regions, industries and technologies. Reflecting important concerns within the modern corporate environment, they incorporate considerations of ethics, sustainability and corporate social responsibility, all in the context of strategic marketing issues. They will engage students and encourage them to see how the principles of strategic marketing apply to real businesses and the situations they encounter. With a matching structure and topical emphasis, Marketing Strategy Case Book is intended to be used in conjunction with the textbook by the same authors: Marketing Strategy: A Life-Cycle Approach.

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Book Description:

Marketing Strategy Case Book is a collection of contemporary case studies designed to develop students' capacity to analyse challenging situations and to formulate and implement strategies to overcome them. The case studies are based on real-world scenarios. It is intended to be used in conjunction with Marketing Strategy: A Life-Cycle Approach.

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Published by Cambridge University Press
ISBN 10: 1107607302 ISBN 13: 9781107607309
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