The Geek Way: The Radical Mindset That Drives Extraordinary Results - Softcover

McAfee, Andrew

Softcover

ISBN 10: 103502621X ISBN 13: 9781035026210

Publisher: Macmillan Business, 2024

Synopsis

Economist Best Books of the Year
Financial Times Business Book of the Month

'A handbook for disruptors' - Eric Schmidt, former CEO of Google

Learn how the 'geek' mindset is revolutionizing the corporate world by breaking all the rules to transform business culture, leadership, and personal successes.

We’re living in a time of amazing technological innovation, but we’re not paying enough attention to one of the most important innovations of all – one that’s going to be a wellspring of progress for a long time to come.

This innovation is to the company itself – a new model is being pioneered by geeks who have instituted a radical new mindset that has shifted the paradigm entirely on what a business can – and should – be.

They do not follow the rules of the Industrial era, with their hierarchies and bureaucratic ways of thinking. They do not follow the principles preached in business schools since the dawn of time. They have all dedicated themselves to approaching business as a geek would – through trial and error, egalitarianism, evidence and stress-testing ideas in a group setting rather than relying on the boss’s instincts. In The Geek Way, author and research scientist Andrew McAfee's groundbreaking exploration of this emerging phenomenon gets to the heart of the tectonic shifts taking place all over the business world.

The future will be ‘geek’. By investigating contemporary research in psychology, economics and behavioural sciences, as well as first-hand accounts from the ‘geek’ leaders of today, McAfee shows us how this new age will transform everything we think we know about how business is done, now and into the future.

'The most compelling analysis I've seen of what Silicon Valley has learned about building more effective organisations' - Adam Grant, host of TED podcast Re: Thinking and number one New York Times bestselling author of Think Again

Chosen for Economist Best Books of the Year in 2023 and Financial Times Book of the Month in November 2023.

About this title

About the Author

Andrew McAfee is the New York Times bestselling co-author of The Second Machine Age. He is the co-director of the IDE and a Principal Research Scientist at the MIT Sloan School of Management. His research investigates how information technology changes the way companies perform, organize themselves and compete. In addition to having numerous papers published, McAfee also writes a widely read blog, which is at times one of the 10,000 most popular in the world. He is also the author of More From Less and The Geek Way.

From the Back Cover

The Geek Way explains the radical new mindset that is revolutionizing business culture, leadership, personal successes – and how to use it in your own career.

Edition details

• Publisher: Macmillan Business
• Publication date: 2024
• Language: English
• ISBN 10: 103502621X
• ISBN 13: 9781035026210
• Binding: Paperback
• Number of pages: 336