Items related to Sales Management: Analysis and Decision Making
Synopsis
This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals.
Reflecting today’s emphasis on analytics and customer experience (CX), this edition focuses on the importance of employing different data-based selling strategies for different customer groups, as well as integrating corporate, business, marketing, and sales-level strategies and plans. Sales Management includes coverage of the current trends and issues in sales management, along with real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions.
The new 11th edition includes:
- Emphasis on data-driven decision making, ethics, the use of artificial intelligence, the customer experience, leadership, sales enablement technology, and new communication technologies
- Updated end-of-chapter cases with application questions, along with skill-building experiential exercises with discovery investigations and focused role plays, which place students in the role of sales manager
- Updated ethical dilemmas for students to practice ethical decision making
- Revised ‘Sales Management in Action’ boxes
- Multiple vignettes embedded in each chapter featuring sales management professionals and well-known companies discussing key topics from that chapter
This text is core reading for postgraduate, MBA, and executive education students studying sales management. An updated online instructor’s manual with solutions to cases and exercises, a revised test bank, and updated PowerPoints is available to adopters.
"synopsis" may belong to another edition of this title.
About the Author
Thomas N. Ingram is a Department Chair Emeritus and Professor of Marketing Emeritus at Colorado State University, USA.
Raymond W. LaForge is the Brown-Forman Professor of Marketing Emeritus at University of Louisville, USA.
Ramon A. Avila is the George and Frances Ball Distinguished Professor of Marketing Emeritus and the founding director of the Center for Professional Selling at Ball State University, USA.
Charles H. Schwepker, Jr. is the Randall and Kelly Harbert Distinguished Marketing Professor at University of Central Missouri, USA.
Michael R. Williams is the American Floral Services Chair in Marketing and Professor of Marketing at Oklahoma City University, USA, and Professor of Marketing Emeritus at Illinois State University, USA.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2024
- ISBN 10 1032426357
- ISBN 13 9781032426358
- BindingPaperback
- LanguageEnglish
- Number of pages350
Search results for Sales Management: Analysis and Decision Making
Stock Image
Sales Management: Analysis and Decision Making
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: As New. 11. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. Seller Inventory # 1032426357-10-1
Quantity: 2 available
Stock Image
Sales Management: Analysis and Decision Making
Seller: Books From California, Simi Valley, CA, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Good. Seller Inventory # mon0003797394
Quantity: 1 available
Stock Image
Sales Management : Analysis and Decision Making
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 46128756-n
Quantity: 2 available
Stock Image
SALES MANAGEMENT
Seller: Speedyhen, London, United Kingdom
Seller rating 5 out of 5 stars
Condition: NEW. Seller Inventory # NW9781032426358
Quantity: 1 available
Stock Image
Sales Management: Analysis and Decision Making
Published by
Taylor & Francis Ltd, 2024
ISBN 10: 1032426357
ISBN 13: 9781032426358
New
Paperback / softback
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. 694. Seller Inventory # B9781032426358
Quantity: 1 available
Stock Image
Sales Management : Analysis and Decision Making
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 46128756
Quantity: 2 available
Stock Image
Sales Management: Analysis and Decision Making
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In. Seller Inventory # ria9781032426358_new
Quantity: Over 20 available
Stock Image
Sales Management (Paperback)
Published by
Taylor & Francis Ltd, London, 2024
ISBN 10: 1032426357
ISBN 13: 9781032426358
New
Paperback
Seller: CitiRetail, Stevenage, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals.Reflecting todays emphasis on analytics and customer experience (CX), this edition focuses on the importance of employing different data-based selling strategies for different customer groups, as well as integrating corporate, business, marketing, and sales-level strategies and plans. Sales Management includes coverage of the current trends and issues in sales management, along with real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions.The new 11th edition includes:Emphasis on data-driven decision making, ethics, the use of artificial intelligence, the customer experience, leadership, sales enablement technology, and new communication technologiesUpdated end-of-chapter cases with application questions, along with skill-building experiential exercises with discovery investigations and focused role plays, which place students in the role of sales managerUpdated ethical dilemmas for students to practice ethical decision makingRevised Sales Management in Action boxesMultiple vignettes embedded in each chapter featuring sales management professionals and well-known companies discussing key topics from that chapterThis text is core reading for postgraduate, MBA, and executive education students studying sales management. An updated online instructors manual with solutions to cases and exercises, a revised test bank, and updated PowerPoints is available to adopters. This eleventh edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781032426358
Quantity: 1 available
Stock Image
Sales Management: Analysis and Decision Making
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 399832485
Quantity: 3 available
Stock Image
Sales Management: Analysis and Decision Making
Print on DemandSeller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Brand New. 11 edition. 376 pages. 11.00x8.25x0.94 inches. In Stock. This item is printed on demand. Seller Inventory # __1032426357
Quantity: 1 available