Synopsis
The Content Formula answers the biggest question currently on marketer’s minds: what is the ROI of content marketing?This book provides a step by step guide for marketers, and is divided into three parts: how to build the business case for content marketing, how to find the budget to establish a new content marketing program, and how to measure content marketing success in business terms. With unused and wasted content costing B2B marketers alone a whopping $50 billion a year, the time to take a step back and identity problem areas is now so departments can focus on the areas that yield the most benefit to the bottom line.The Content Formula establishes a way for marketers to prove the exact return on investment they get from content marketing, highlighting its usefulness in any marketer’s toolbox. Available in Paperback, on Kindle, as an audiobook, and soon, as an online calculator to save you even more time!
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The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again
Published by
Marketing Insider Group (edition 1), 2015
ISBN 10: 0997050802
ISBN 13: 9780997050806
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0997050802-8-1
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The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again
Published by
Marketing Insider Group, 2015
ISBN 10: 0997050802
ISBN 13: 9780997050806
Used
paperback
Seller: Orion Tech, Kingwood, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Fair. Seller Inventory # 0997050802-4-32258090
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The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again
Published by
Marketing Insider Group, 2015
ISBN 10: 0997050802
ISBN 13: 9780997050806
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0997050802I5N00
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The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again
Published by
Marketing Insider Group, 2015
ISBN 10: 0997050802
ISBN 13: 9780997050806
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0997050802I3N00
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The Content Formula : Calculate the ROI of Content Marketing and Never Waste Money Again
Published by
Marketing Insider Group, 2015
ISBN 10: 0997050802
ISBN 13: 9780997050806
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 51492043-6
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The Content Formula : Calculate the ROI of Content Marketing and Never Waste Money Again
Published by
Marketing Insider Group, 2015
ISBN 10: 0997050802
ISBN 13: 9780997050806
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 37478677-6
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The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again
Published by
Marketing Insider Group, 2015
ISBN 10: 0997050802
ISBN 13: 9780997050806
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR009923474
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The Content Formula: Calculate the ROI of Content Marketing Never Waste Money Again
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The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again
Published by
Marketing Insider Group, 2015
ISBN 10: 0997050802
ISBN 13: 9780997050806
Used
Softcover
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Seller Inventory # wbs5113640826
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The Content Formula: Calculate the ROI of Content Marketing & Never Waste Money Again
Published by
Marketing Insider Group, 2015
ISBN 10: 0997050802
ISBN 13: 9780997050806
Used
Softcover
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-V-006-02296