"This fine book is a down-to-earth primer on what every businessperson in a dynamic economy needs to know about modern knowledge in economics, psychology, and philosophy." - Edmund Phelps, Columbia University Nobel Laureate in Economics Learning how to see through the complexity of business problems is of great consequence. The four core beliefs introduced in this book have been distilled from economics, neuroscience, psychology, and philosophy. They have proven to facilitate breakthrough thinking, guide continuous improvement, and shape wealth-creating strategies. Used together, they will transform your worldview-a distinct competitive advantage.
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Bartley J. Madden retired as a Managing Director of Credit Suisse/HOLT after a career in money management and investment research that included the founding of Callard Madden & Associates. His early research led to the development of the CFROI valuation framework that is used today by money management firms worldwide.
Madden’s current research focuses on knowledge building and wealth creation as opposite sides of the same coin. The YouTube video "Reconstructing Your Worldview" provides insights about the four core beliefs central to this book and their application to solving complex problems. His view on the role of capitalism in making the world a better place is the subject of a forthcoming book and presented in the YouTube video "Capitalism and Management's Core Responsibilities." Additionally, his work in finance and systems thinking is summarized in his book, Wealth Creation: A Systems Mindset for Building and Investing in Businesses for the Long Term. For more on these topics visit his website www.LearningWhatWorks.com.
Madden’s proposal to restructure the Food and Drug Administration is presented in his book, Free To Choose Medicine: Better Drugs Sooner at Lower Cost, which was developed in journal articles in Regulation, Cancer Biotherapy & Radiopharmaceuticals, and Medical Hypotheses. At the present time, the core Free To Choose Medicine principles of consumer choice and competition for the FDA are being implemented by various state governments via Right To Try legislation that is designed to enable patients, fighting life-threatening illnesses, to access not-yet-approved drugs.
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