In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism

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9780978780302: In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism
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In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philo­sophic and economic world view. Only an alter­native world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.

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Review:

"This excellent, thought-provoking book thoroughly debunks popular, hostile misconceptions about consumer advertising, all of which boils down to the notion that advertising is a coercive, offensive, monopolistic force which must be heavily regulated by the government. An important advancement in the theory of advertising and its relationship to society."-The Journal of Consumer Affairs

About the Author:

Professor Emeritus of International Business and Marketing at California State Polytechnic University, Pomona (aka Cal Poly Pomona). See blog at https://jerrykirkpatrick.blogspot.com.

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Other Popular Editions of the Same Title

9780899308555: In Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism

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ISBN 10:  0899308554 ISBN 13:  9780899308555
Publisher: Quorum Books,U.S., 1994
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