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Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business - Softcover
Synopsis
Web Analytics Demystified: A Marketers Guide to Understanding How Your Web Site Affects Your Business is about the field of Web traffic data and how it can be leveraged to improve one's Web site.
It is a book about making data actionable, about turning information into insight...
Focusing on the data, the tools, and the metrics that are common to nearly every analytics package available today, regardless of price, performance or popularity, Web Analytics Demystified will help you understand which reports you need to be looking at to run your online business successfully. With a focus on key performance indicators (KPIs), broken down by those best suited for each major business model, this book is truly about making your analytics program work for you!
Written by someone who has worked in the field for years, Web Analytics Demystified is as complete a guide to the field of Web Analytics (traffic analysis, log file analysis) as exists today. The author stands on the shoulders of giants like Jim Sterne, Bryan Eisenberg, Jim Novo and Hurol Inan, expanding on each gentleman's ideas on the subject.
"synopsis" may belong to another edition of this title.
- PublisherCelilo Group Media
- Publication date2004
- ISBN 10 0974358428
- ISBN 13 9780974358420
- BindingPaperback
- LanguageEnglish
- Number of pages266
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Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business
Published by
Celilo Group Media (edition ), 2004
ISBN 10: 0974358428
ISBN 13: 9780974358420
Used
Paperback
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Web Analytics Demystified : A Marketers Guide to Understanding How Your Web Site Affects Your Business
Published by
Celilo Group Media, Incorporated, 2004
ISBN 10: 0974358428
ISBN 13: 9780974358420
Used
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Web Analytics Demystified : A Marketers Guide to Understanding How Your Web Site Affects Your Business
Published by
Celilo Group Media, Incorporated, 2004
ISBN 10: 0974358428
ISBN 13: 9780974358420
Used
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