Items related to The Marketing Glossary: Key Terms, Concepts and Applications
Synopsis
A combination dictionary, encyclopedia, and how-to guide with definitions, formulas, checklists, examples, and applications of key terms in marketing, sales, advertising, public relations, direct-marketing, sales promotion, and market research. The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Newly updated, it contains more than 1,400 entries.
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- PublisherClementebooks
- Publication date2002
- ISBN 10 0971943427
- ISBN 13 9780971943421
- BindingPaperback
- LanguageEnglish
- Number of pages504
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The Marketing Glossary: Key Terms, Concepts and Applications
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The Marketing Glossary : Key Terms, Concepts and Applications
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Taschenbuch. Condition: Neu. Neuware - A combination dictionary, encyclopedia, and how-to guide with definitions, 'The Marketing Glossary' is an acclaimed reference work. Newly updated, it contains more than 1,400 entries. Seller Inventory # 9780971943421
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The Marketing Glossary: Key Terms, Concepts and Applications
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The Marketing Glossary: Key Terms, Concepts and Applications
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Kartoniert / Broschiert. Condition: New. KlappentextrnrnA combination dictionary, encyclopedia, and how-to guide with definitions, The Marketing Glossary is an acclaimed reference work. Newly updated, it contains more than 1,400 entries. Seller Inventory # 899016445
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