Follow the Music: The Life and High Times of Elektra Records in the Great Years of American Pop Culture

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9780966122114: Follow the Music: The Life and High Times of Elektra Records in the Great Years of American Pop Culture

(Book). Follow the Music tells the story of one of the finest and most respected record labels of the golden age of pop and rock music from the perspective of the man who founded the company and nurtured its stars. It follows Holzman on his journey from overseeing limited pressings of obscure folk artists to signing international stars such as Jim Morrison, right up to the sale of the company and beyond. Since its initial publication in 1998, the book has been described as "a must-read addition to the best chronicles of popular music in this over-stimulated century" by Timothy White, editor in chief at Billboard magazine, and an "extraordinary history ... funny, enlightening, and entertaining" by the All Music Guide . This edition includes a 26-track CD of recordings by Elektra's pre-rock artists.

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Review:

The Doors, Love, Judy Collins, Tim Buckley, and Phil Ochs were all products of the nurturing environment at the Elektra Records of the '60s and early '70s. With help from coauthor Gavan Daws, the label's then head, Jac Holzman, collects his reminiscences and those of many of his cohorts in the enlightening, often hilarious Follow the Music: The Life and High Times of Elektra Records in the Great Years of American Pop Culture. This oral history follows Holzman's exploits from his days as a producer of small pressings of obscure folk music to his signing of rockers like Jim Morrison and Arthur Lee and his eventual sale of the company and subsequent departure. Before he left, though, Holzman and friends had irrevocably altered, as he says, the "recording technique, packaging, marketing and the behavioral sciences of rock and roll." --Rickey Wright

About the Author:

Jac Holzman founded Elektra Records in 1950. For 23 years he was the companys president and driving force. In 1970 the label was acquired by Warner Communications. In 1973 Jac left Elektra, continuing with Warner as Chief Technologist. In 1982 he became chairman on Panavision. In 1986 he created FirstMedia, a closely held firm investing in communications, which acquired Cinema Products, makers of the Steadicam. In 1991 Jac came back to music, establishing the Discovery family of labels, which are now part of Sire Records Group, a division of the Warner Music Group. These days, California based Jac loves to fly his single-engine Bonanza, which he hangars at Santa Monica Airport.

Gavan Daws and Jac have been friends for more than 25 years. Daws first heard of Elektra Records when he was hanging out in beatnik coffee houses, on the cusp of hippiedom. The mature and responsible Daws still has a shelf of vintage Elektra LPs in the living room of the home that he shares with his wife in Honolulu. His ten previous books include the best-selling history of Hawaii, Shoal of Time; and his documentary films about the Pacific have won awards internationally.

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