Title: Essential Readings in Marketing Marketing Science

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9780965711456: Title: Essential Readings in Marketing Marketing Science
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9780982387726: Essential Readings in Marketing: New Advances in 2006-2010

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ISBN 10:  0982387725 ISBN 13:  9780982387726
Publisher: Marketing Science Institute, 2010
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Ruth Bolton, and Ross Rizley, Leigh McAlister, Leigh McAlister (Editor), Ruth N. Bolton (Editor), Ross Rizley (Editor)
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