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Synopsis
This book is designed for student ad agencies and college campaign “teams” for the AAF/NSAC College World Series of Advertising.
The basis of the book is a powerful interlocking marketing plan, based on the P&G/WRG (Wells Rich Greene) system. Best practices are presented in a clear and easy to follow sequence.
"synopsis" may belong to another edition of this title.
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Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
Seller: Budget Books, Pasadena, CA, U.S.A.
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Soft cover. Condition: Near Fine. No Jacket. Pages are clean and unmarked. Cover and binding are fine. Seller Inventory # 363
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Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
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Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
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Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
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