This specific ISBN edition is currently not available.View all copies of this ISBN edition:
The direct marketing of politics in the United States induced 14 million persons to give money to political candidates and causes, raised almost $1 billion and generated over 20 million letters to Congress during the 1983-84 election cycle. Chapters 1 and 2 of this book look at the special technical advantages direct mail and other direct marketing techniques provide and examine how those who use them utilize them to political advantage. Chapter 3 examines other direct marketing techniques including cable television, telephone appeals and direct voting through cable and telephone hookups. Chapters 4 and 5 present interviews with leaders of interest groups, PACs and political parties - these interviews indicate how elites actually use direct mail to raise money, lobby and campaign. Chapter 6 examines the actual impact of direct marketing on who wins and who loses elections and on public policy. Chapter 7 summarizes the costs and benefits to American politics and examines how the detrimental effects of direct marketing might be alleviated without jeopardizing the benefits it has created.
"synopsis" may belong to another edition of this title.
Book Description Chatham House Pub, 1988. Paperback. Condition: New. Seller Inventory # DADAX0934540683
Book Description Chatham House Pub, 1988. Paperback. Condition: New. Never used!. Seller Inventory # P110934540683