Direct from Dell: Strategies That Revolutionized an Industry - Hardcover

Dell, Michael; Fredman, Catherine

Hardcover

ISBN 10: 0887309143 ISBN 13: 9780887309144

Publisher: Harperbusiness, 1999

Synopsis

The founder of Dell Computer Corporation recounts the inspirational story of his thriving high-tech company and the innovative strategies that have made it so successful and competitive in the modern corporate environment. 150,000 first printing. Tour.

About this title

Review:

The PC business is full of rags-to-riches stories. But perhaps none is as dramatic as the rise of Dell Computer. In Direct from Dell, founder and CEO Michael Dell tells how he started his company from a dorm room at the University of Texas with less than $1,000 and built it into an industry powerhouse with a market capitalisation of well over $100 billion. What makes Dell Computer unique is not what it sells, but rather how it sells it. Dell was first in the PC industry to pioneer the direct-selling model, a method that competitors such as Compaq and Apple Computer are only now starting to embrace. By cutting out the intermediary and creating a direct link between manufacturer and customer, Dell was able to provide customers with computers that cost less and that were more apt to meet customer needs.

Direct from Dell is organised into two parts. The first recounts the history and the enormous growth of Dell Computer. The second part focuses on Dell's management approach, from developing customer focus to creating alliances with suppliers. The book manages to avoid most of the promotional and self-congratulatory air that seem to plague so many first-person CEO tomes. Anyone who has followed the PC industry or would like insight into Dell Computer's success should enjoy reading this book. Well written and easy to read. Recommended. -- Harry C. Edwards, Amazon.com

Review:

‘The thing that sets Dell apart is its ability to do exactly what the competition tends to believe cannot be done.’
Businessweek

‘Dell’s story is the stuff high-tech legends are made of.’
Forbes

About this edition

• Publisher: Harperbusiness
• Publication date: 1999
• ISBN 10: 0887309143
• ISBN 13: 9780887309144
• Binding: Hardcover
• Edition number: 1
• Number of pages: 235