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The Individualized Corporation: A Fundamentally New Approach to Management - Softcover

 
9780887308314: The Individualized Corporation: A Fundamentally New Approach to Management
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Based on six years of research and hundreds of interviews with managers at every level of companies such as Intel, ABB, Canon, 3M, and McKinsey, The Individualized Corporation explores the collapse of an outmoded corporate form and reveals the emergence of a fundamentally different management philosophy--one that forces on the power of the individual as the driver of value creation in the company and the importance of individuality in management.

The image of the "Organization Man" as a cog in a corporate machine has become both dated and dangerous. Rather than try to force employees into a homogeneous corporate mold based on a company's strategy, structure, and system, world-renowned scholars and consultants Sumantra Ghoshal and Christopher Bartlett argue that managers must embrace a philosophy based on purpose, process, and people that focuses on developing and leveraging the individual's unique talents and skills--a company's most important source of competitive advantage.

Without proposing a universal solution or a quick-fix prescription, this important book provides an indispensable guide for those who must lead their companies into the next century.

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Review:
"[Ghoshal and Bartlett] have made a very powerful contribution by coalescing the history, experience, and management concepts that are needed for our new competitive era...Superbly readable and useful." -- "Sloan Management Review"Marvelous...Free of the usual doctrine, jargon, and cant, Ghoshal and Bartlett have written a thoroughly original, thought-provoking, and powerful book about the nature of the new corporation." -- Warren Bennis, Distinguished Professor of Business and Founding Chairman of the Leadership Institute at the Marshall School of Business, USC
Book Description:
A crucial book for all business people who hope to guide their companies into the 21st century

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  • PublisherHarperBus
  • Publication date2011
  • ISBN 10 0887308317
  • ISBN 13 9780887308314
  • BindingPaperback
  • Number of pages372
  • Rating

Other Popular Editions of the Same Title

9780887308062: The Individualized Corporation

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ISBN 10:  ISBN 13:  9780887308062
Publisher: Harper Business, 1997
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