The Individualized Corporation

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9780887308062: The Individualized Corporation

A presentation of an argument for a new approach to business strategy which centres on corporate purpose and culture, not the industrial machine. The authors argue that the role of management should be recast, returning the core of business responsibility and contribution to the level of the individual.

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Review:

"[Ghoshal and Bartlett] have made a very powerful contribution by coalescing the history, experience, and management concepts that are needed for our new competitive era...Superbly readable and useful." -- "Sloan Management Review"Marvelous...Free of the usual doctrine, jargon, and cant, Ghoshal and Bartlett have written a thoroughly original, thought-provoking, and powerful book about the nature of the new corporation." -- Warren Bennis, Distinguished Professor of Business and Founding Chairman of the Leadership Institute at the Marshall School of Business, USC

About the Author:

Sumantra Ghoshal holds the Robert P. Baugham Chair of Strategic Leadership at London Business School and is the author of The Individualized Corporation .

Christopher A. Bartlett is the Daewoo Chair of Business Administration at Harvard Business School. Their global clients include AT&T, IBM, Ford, Motorola, Pfizer, Procter and Gamble, Daimler-Benz, and the LG Group.

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Ghoshal, Sumantra; Bartlett, Christopher A.
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