The Individualized Corporation

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9780887308062: The Individualized Corporation

A presentation of an argument for a new approach to business strategy which centres on corporate purpose and culture, not the industrial machine. The authors argue that the role of management should be recast, returning the core of business responsibility and contribution to the level of the individual.

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Review:

"[Ghoshal and Bartlett] have made a very powerful contribution by coalescing the history, experience, and management concepts that are needed for our new competitive era...Superbly readable and useful." -- "Sloan Management Review"Marvelous...Free of the usual doctrine, jargon, and cant, Ghoshal and Bartlett have written a thoroughly original, thought-provoking, and powerful book about the nature of the new corporation." -- Warren Bennis, Distinguished Professor of Business and Founding Chairman of the Leadership Institute at the Marshall School of Business, USC

About the Author:

Sumantra Ghoshal holds the Robert P. Baugham Chair of Strategic Leadership at London Business School and is the author of The Individualized Corporation .

Christopher A. Bartlett is the Daewoo Chair of Business Administration at Harvard Business School. Their global clients include AT&T, IBM, Ford, Motorola, Pfizer, Procter and Gamble, Daimler-Benz, and the LG Group.

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Sumantra, Goshal
ISBN 10: 0887308066 ISBN 13: 9780887308062
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Sumantra, Goshal
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ISBN 10: 0887308066 ISBN 13: 9780887308062
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Book Description Harperbusiness, 1997. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Whyte's Organization Man is dead. Chandler's Strategy and Structure no longer provides managerial solutions to today's business problems. Companies still clinging to Alfred Sloan's industrial model of management, instituted in the 1920s, remain in deep trouble. For the 90s and beyond, Ghoshal and Bartlett present a radical new management model based on embedding and leading rich corporate cultures, not on controlling and retooling corporate machines. Emerging in the wake of reengineering, this new paradigm argues that companies shouldn't be seen as engines but as social institutions: They are made up of people, not cogs.Using diverse and compelling examples, The Individualized Corporation explains how business leaders must recast the role of managers. A manager's role, they assert, is to transform how their employees behave, not reengineer what they do. They must look beyond strategy, structure, and systems to embrace corporate purpose, process, and people. Discussing such critical areas asredefining competencies, value-added managing, entrepreneurial environments, and moral contracting, Bartlett and Ghoshal describe in practical detail the look, feel, and "smell of the place" that constitutes the new-sprung corporation and displaces traditional leadership.A crucial book for all businesspeople who hope to guide their companies into the 21st century, The Individualized Corporation is one of the most important books since Sloan's defining work. Bookseller Inventory # ABE_book_new_0887308066

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Sumantra, Goshal
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