The Individualized Corporation

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9780887308062: The Individualized Corporation
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Using diverse and compelling examples, this managerial guide explains how business leaders must recast the role of managers by looking beyond strategy, structure, and systems to embrace corporate purpose, process, and people. 100,000 first printing.

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"[Ghoshal and Bartlett] have made a very powerful contribution by coalescing the history, experience, and management concepts that are needed for our new competitive era...Superbly readable and useful." -- "Sloan Management Review"Marvelous...Free of the usual doctrine, jargon, and cant, Ghoshal and Bartlett have written a thoroughly original, thought-provoking, and powerful book about the nature of the new corporation." -- Warren Bennis, Distinguished Professor of Business and Founding Chairman of the Leadership Institute at the Marshall School of Business, USC

Book Description:

A crucial book for all business people who hope to guide their companies into the 21st century

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Ghoshal, Sumantra, Bartlett, Christopher
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