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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge - Hardcover

 
9780887307652: Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
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Emphasizing the importance of seizing and holding marketing leadership during the "tornado" phase of market development, a strategy guide for high-tech companies and entrepreneurs analyzes the Technology Adoption Life Cycle.

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Inside The Tornado: Marketing Strategies From Silicon Valley's Cutting Edge
Review:
This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.

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  • PublisherHarperCollins
  • Publication date1995
  • ISBN 10 0887307655
  • ISBN 13 9780887307652
  • BindingHardcover
  • Edition number1
  • Number of pages272
  • Rating

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Other Popular Editions of the Same Title

9780060745813: Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)

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ISBN 10:  ISBN 13:  9780060745813
Publisher: Harper Business, 2011
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  • 9780887308246: Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

    Harper..., 1999
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  • 9781900961585: Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

    Capstone, 1998
    Softcover

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