Items related to 22 Immutable Laws of Marketing: Violate Them at Your...
Synopsis
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
"synopsis" may belong to another edition of this title.
From the Back Cover
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over forty years of marketing expertise to identify the definitive roles that govern the world of marketing.
Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. With irreverent but honest insights, and often flying the face of conventional, but not always successful wisdom, they give us:
THE LAW OF CANDOUR
be honest with your audience, point out the negatives, and improve your credibility
THE LAW OF LINE EXTENSION
don't try to be all things to all people; companies that over-extend themselves consistently lose market share
THE LAW OF THE LADDER
the battle isn't lost if you fail to be No. 1
The real-life examples, common-sense suggestions and killer instincts contained in 'The 22 Immutable Laws of Marketing' are nothing less than the rules by which companies will flourish or fail.
About the Author
Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.
Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.
"About this title" may belong to another edition of this title.
- PublisherHarper Business
- Publication date1994
- ISBN 10 0887306667
- ISBN 13 9780887306662
- BindingPaperback
- LanguageEnglish
- Number of pages160
Other Popular Editions of the Same Title
Search results for 22 Immutable Laws of Marketing: Violate Them at Your...
Stock Image
22 Immutable Laws of Marketing
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00086571494
Quantity: 5 available
Seller Image
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Seller: Dream Books Co., Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: acceptable. This copy has clearly been enjoyedâ"expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps. Seller Inventory # DBV.0887306667.A
Quantity: 8 available
Stock Image
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Seller: Orion Tech, Kingwood, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. Seller Inventory # 0887306667-4-22617084
Quantity: 1 available
Seller Image
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Seller: Dream Books Co., Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! Seller Inventory # DBV.0887306667.G
Quantity: 1 available
Seller Image
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Seller: Aspen Book Co., Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras arenât guaranteedâ"but the storyâs all there! Seller Inventory # PKV.0887306667.G
Quantity: 5 available
Stock Image
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Seller: Jenson Books Inc, Logan, UT, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Good. This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact , but may have aesthetic issues such as tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed. The dust cover may be missing if applicable. Seller Inventory # 4BQM2A002T2O_ns
Quantity: 1 available
Seller Image
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0887306667.VG
Quantity: 4 available
Seller Image
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Seller: Zoom Books Company, Lynden, WA, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZBV.0887306667.VG
Quantity: 7 available
Seller Image
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0887306667.G
Quantity: 2 available
Stock Image
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
Seller: Goodwill of Colorado, COLORADO SPRINGS, CO, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. This item is in overall acceptable condition. Covers and dust jackets are intact but may have heavy wear including creases, bends, edge wear, curled corners or minor tears as well as stickers or sticker-residue. Pages are intact but may have minor curls, bends or moderate to considerable highlighting/ writing. Binding is intact; however, spine may have heavy wear. Digital codes may not be included and have not been tested to be redeemable and/or active. A well-read copy overall. Please note that all items are donated goods and are in used condition. Orders shipped Monday through Friday! Your purchase helps put people to work and learn life skills to reach their full potential. Orders shipped Monday through Friday. Your purchase helps put people to work and learn life skills to reach their full potential. Thank you! Seller Inventory # 466WQ1000N61
Quantity: 1 available