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Including new and expanded material, this fourth edition provides the answers to many practical questions in this introduction to advertising research. This book should be of interest to degree and diploma students on courses in advertising research methods in departments of advertising, journalism or marketing.
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- PublisherJohn Wiley & Sons Inc
- Publication date1984
- ISBN 10 0882442600
- ISBN 13 9780882442600
- BindingHardcover
- Edition number2
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Fundamentals of Advertising Research (Advertising and Journalism Ser.)
Published by
John Wiley & Sons Inc
(1984)
ISBN 10: 0882442600
ISBN 13: 9780882442600
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