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Quantitative Approaches in Business Studies provides a clear and accessible introduction to quantitative methods, ideal for students of business and management on undergraduate, Masters and professional courses.
With a uniquely user-friendly style, Clare Morris' popular treatment of this challenging subject is carefully designed to build students' confidence in the use and interpretation of quantitative methods. Encouraging conceptual understanding as well as practical aptitude, the text leads the reader from an initial chapter revising basic mathematics through to a concluding chapter discussing statistical research methods for student projects. Practical guidance on the use of Excel for quantitative analysis runs throughout the text, integrated with an online Excel workbook.
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`This is a great book. It provides a clear, highly-readable insight into, and understanding of, the power of quantitatiave methods in the business world. The book is friendly, clear, up-to-date and thought-provoking'. John Ashton, University of Central EnglandFrom the Back Cover:
`This is an excellent textbook. It is both accessible to students from a wide range of backgrounds and comprehensive in its coverage of the most widely applied quantitative methods'
Dr Paul Goodwin, University of the West of England
`[Readers] should have no hesitation in buying this book, it provides the essential introductory material for students setting out on their first quantitative methods course. This is an excellent book'.
Dr Gordon Bancroft, Staffordshire University
`Clare Morris has produced an excellent textbook...Students using this book will be given clear, accurate information that will guide them through the subject'.
Peter Wolstencroft, Tresham Institute of Further & Higher Education
`This is a great book. It provides a clear, highly-readable insight into, and understanding of, the power of quantitatiave methods in the business world. The book is friendly, clear, up-to-date and thought-provoking'.
John Ashton, University of Central England
`Quantitative Approaches in Business Studies' is a widely used, first-rate introduction to the effective use of mathematical and statistcal techniques in business. The book adopts a problem solving approach to show the relevance of quantitative techniques in the business and management environment. Requiring only minimal prior mathematical knowledge, the text maintains the accessible and user-friendly style of earlier editions. A first chapter on basic numeracy skills allows the reader to brush-up on their knowledge, while worked examples in the text and accompanying on-line Excel workbook allow students to test their understanding.
The book can be used on a variety of courses and for students with varying degrees of prior knowledge, building towards a thorough understanding of quantitative methods as required on first level undergraduate, graduate and professional courses. With a teaching pack that includes a lecturer's manual, interactive website with: companion Excel workbook, Multiple Choice Questions, datasets and cases, `Quantitative Approaches in Business Studies' provides the lecturer and student with a flexible and exciting learning resource.
New to this edition:
* Separate chapter on multiple regression
* New chapter on how quantitative methods can be applied to a student's research project
* New website support includes: companion Excel workbook, further data sets and practical activities, multiple choice questions, cases, Instructor's Manual
* Carefully designed to guide students from a basic to thorough understanding of quantitative methods
* References to Excel throughout the text and on-line Excel workbook
* Comprehensive supplements package shows how to use Excel to apply quantitiative techniques in practice.
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