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Synopsis
To be competitive in today's markets, a company must be sure it knows exactly what it takes to keep customers satisfied and loyal. In Measuring Customer Satisfaction, you'll learn just how to obtain that information. Author Myers takes the reader carefully, completely, and comprehensively through each step in developing an effective customer satisfaction measurement instrument and in analyzing survey results. He begins with a review of the origins of the customer satisfaction movement and concludes with recommendations for specific improvements in today's customer satisfaction measurement programs. This book is both detailed and expansive, providing information that can help any type of organization, from smaller business firms and not-for-profit organizations to huge multinational corporations and government bureaus.
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Measuring Customer Satisfaction : Hot Buttons and Other Measurement Issues
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Measuring Customer Satisfaction: Hot Buttons and Other Measurement Issues
Published by
American Marketing Association, 1999
ISBN 10: 0877572763
ISBN 13: 9780877572763
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Hardcover
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780877572763. Seller Inventory # 8677331
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Measuring Customer Satisfaction: Hot Buttons and Other Measurement Issues
Published by
South Western Educ Pub 01.08.1999., 1999
ISBN 10: 0877572763
ISBN 13: 9780877572763
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Hardcover
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Condition: Gut. 219 Seiten nice book ex Library Sprache: Englisch Gewicht in Gramm: 531 23,6 x 16,4 x 2,1 cm, Gebundene Ausgabe. Seller Inventory # 342899
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Measuring Customer Satisfaction: Hot Buttons and Other Measurement Issues
Published by
South-Western Educational Pub, 2000
ISBN 10: 0877572763
ISBN 13: 9780877572763
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Hardcover
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Measuring Customer Satisfaction: Hot Buttons and Other Measurement Issues
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South-Western Pub. Company, Cincinnati, Ohio, U.S.A., 1999
ISBN 10: 0877572763
ISBN 13: 9780877572763
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Hardcover
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