Managing Across Borders: The Transnational Solution, 2nd Edition - Hardcover

Bartlett, Christopher A.; Ghoshal, Sumantra

Hardcover

ISBN 10: 0875848494 ISBN 13: 9780875848495

Publisher: Harvard Business School Press, 1998

Synopsis

The first edition of Managing Across Borders was hailed as a landmark book, widely praised for its pioneering insights into the management of companies operating in an international environment. With the introduction of an entirely new organizational form--the transnational--Bartlett and Ghoshal showed how the nature of the competitive game had fundamentally changed, requiring that companies simultaneously capture global-scale efficiency, respond to national markets, and cultivate a worldwide learning capability for driving continuous innovation across borders. In this newly revised edition, the authors revisit their breakthrough concepts, updating the material with fresh, timely examples drawn from today's leading global enterprises. The insightful profiles of global middle managers and the real-world case studies paint a complete picture of the issues, problems, and opportunities encountered on the road to becoming a transnational. Included with this edition is a new application workbook, a highly practical tool for translating the book's ideas into action.

About this title

Review:

“Highly readable...Valuable lessons for companies in a wide range of industries and sizes" -- The Financial Times

From the Publisher:

 This landmark book is considered a classic in the field of international management.
 Principles are timeless. Sales prove that the text really stands the test of time.
 An invaluable and enduring resource for any current or aspiring global organization, this book shows how to understand and apply the unique strategic imperatives of globalization.
 Paperback edition makes it now available at a lower price point.
 2nd Edition includes fresh and relevant examples, from leading companies such as Matsushita Electric Company (Panasonic and National), Kao, ITT, and Proctor & Gamble.
● Illustrates the obstacles and opportunities involved in actually building and running an effective transnational organization.
 Includes an application workbook that enables readers to translate the book s ideas into real-world action plans for their companies.

About this edition

• Publisher: Harvard Business School Press
• Publication date: 1998
• ISBN 10: 0875848494
• ISBN 13: 9780875848495
• Binding: Hardcover
• Edition number: 2
• Number of pages: 416