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Survey Research Handbook - Hardcover

 
9780870945298: Survey Research Handbook
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The authors bring together various techniques and principles required to conduct an effective survey project across many different fields, including computer aided research methods and statistical analysis. Aimed at the non expert. Second revised edition.

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About the Author:
Pamela L. Alreck, D.B.A., is director of graduate studies and associate professor of marketing at Salisbury State University's Franklin P. Perdue School of Business.

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  • PublisherBrown (William C.) Co ,U.S.
  • Publication date1987
  • ISBN 10 0870945297
  • ISBN 13 9780870945298
  • BindingHardcover
  • Number of pages448

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Other Popular Editions of the Same Title

9780072945485: Survey Research Handbook (Paperback) (Mcgraw Hill/Irwin Series in Marketing)

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ISBN 10:  0072945486 ISBN 13:  9780072945485
Publisher: McGraw-Hill Education, 2003
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  • 9780256103212: The Survey Res Hdbk Ppr (The Irwin Series in Marketing)

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  • 9780256031744: Survey Research Handbook

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Alreck, Pamela L
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ISBN 10: 0870945297 ISBN 13: 9780870945298
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