Contemporary Hospitality Marketing: A Service Management Approach - Softcover

Lazer, William; Layton, Roger A

9780866121583: Contemporary Hospitality Marketing: A Service Management Approach

Softcover

ISBN 10: 0866121587 ISBN 13: 9780866121583

Publisher: Educational Institute of the American Hotel & Motel Association, 1998

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A course text written from the ground up for the industry rather than beginning with a general marketing text and adapting it, so the array of topics discussed is different than in most marketing texts. Accounts for the large conglomerates that now dominate the industry. Covers marketing's role in hospitality management, guests as the target of mar

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PublisherEducational Institute of the American Hotel & Motel Association
Publication date1998
ISBN 10 0866121587
ISBN 13 9780866121583
BindingPaperback
Number of pages490

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Contemporary Hospitality Marketing

Lazer, William, Layton, Roger

Published by Educational Institute of the American Hotel Motel Assoc, 1999

ISBN 10: 0866121587 ISBN 13: 9780866121583

Used Softcover

Seller: Better World Books, Mishawaka, IN, U.S.A.

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Condition: Very Good. rev. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 39326547-6

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