Commonsense Direct Marketing 2nd Edition - Hardcover

Bird

Hardcover

ISBN 10: 0844231827 ISBN 13: 9780844231822

Publisher: McGraw-Hill Contemporary, 1990

Synopsis

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.

The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns.

For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.

About this title

Review

"If you read no other book on direct marketing you should find the time to read this one." -- Direct Marketing International "Direct Marketing International"

"Read and re-read it.  It contains the knowledge of a lifetime." -- David Oglivy

"If you read no other book on direct marketing you should find the time to read this one." -- Direct Marketing International

"Read and re-read it. It contains the knowledge of a lifetime." -- David Oglivy

From the Publisher

Three previous editions of Drayton Bird's hugely acclaimed testbook have made it the most authoritative - and popular - European book on direct marketing ever published. The fourth shows no change in this winning game and is now in an enlarged format, fully illustrated and with a new layout making reference even easier.

Edition details

• Publisher: McGraw-Hill Contemporary
• Publication date: 1990
• ISBN 10: 0844231827
• ISBN 13: 9780844231822
• Binding: Hardcover
• Language: English
• Edition number: 2
• Number of pages: 347