Competitive Technical Intelligence: A Guide to Design, Analysis, and Action (ACS Professional Reference Book) - Hardcover

Coburn, Mathias M.

Hardcover

ISBN 10: 0841235155 ISBN 13: 9780841235151

Publisher: American Chemical Society, 1999

Synopsis

This volume is intended to provide readers with tools to design and implement a Competitive Technical Intelligence System in a way that is credible, and so that decision makers can rely on the intelligence developed to take strategic or tactical action. Cost-effective methods are illustrated which will enable organizations to develop functioning capability with limited budgets and personnel.

About this title

Review

"Intended for R&D managers and those within R&D charged with the responsibility of carrying out technology intelligence programs, strategic technology planning, and acquisition of external technology; this book provides the reader with the ability to design, obtain necessary support for, and implement a competitive technical intelligence system in a way that enables one's organization to identify, acquire, and utilize new technology faster and better than the competition, for competitive advantage in the marketplace."--SciTech Book News

"Competitive Technical Intelligence takes a straight-forward approach to CTI. Its strength lies in the fact that it approaches CTI as part of CI. In so doing, it walks the reader through the basics of issues like data collection as well as related issues, like the utilization of CTI. Coburn uses the device of postulating a set of basic principles, which are repeated at the end of the book, as a way of structuring his approach to this subject."--Competitive Intelligence Review

Edition details

• Publisher: American Chemical Society
• Publication date: 1999
• Language: English
• ISBN 10: 0841235155
• ISBN 13: 9780841235151
• Binding: Hardcover
• Number of pages: 160